http://www.edery.org/2005/12/enhancing-the-effectiveness-of-in-game-advertising/ For those interested in the business of making great video games. Entrepreneurial spirit a must. Wed, 08 Feb 2012 08:07:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.edery.org/2005/12/enhancing-the-effectiveness-of-in-game-advertising/comment-page-1/#comment-87 David J Edery Sat, 07 Jan 2006 22:01:01 +0000 http://www.edery.org/?p=76#comment-87 M - I hear you. That's why in-game advertising, if employed at all, must fit into the game naturally -- even make it *more* enjoyable. Thus my mcdonalds/starbucks-simcity example, which i continue to believe is cool. :) Random virtual posters in splinter cell: not quite so cool. M – I hear you. That’s why in-game advertising, if employed at all, must fit into the game naturally — even make it *more* enjoyable. Thus my mcdonalds/starbucks-simcity example, which i continue to believe is cool. :) Random virtual posters in splinter cell: not quite so cool.

]]> http://www.edery.org/2005/12/enhancing-the-effectiveness-of-in-game-advertising/comment-page-1/#comment-86 Mark Sat, 07 Jan 2006 17:58:47 +0000 http://www.edery.org/?p=76#comment-86 I stopped playing and uninstalled Splinter Cell Chaos Theory when the update system they have shoved in virtual posters of a tv show I couldn't care less about into the game, when I thought that it was some kind of software patch. I play games to get away from all that C**P. There's enough bad advertising being shoved in our faces as it is. Something like this happening to games is enough to get me to stop playing. I stopped playing and uninstalled Splinter Cell Chaos Theory when the update system they have shoved in virtual posters of a tv show I couldn’t care less about into the game, when I thought that it was some kind of software patch.
I play games to get away from all that C**P. There’s enough bad advertising being shoved in our faces as it is. Something like this happening to games is enough to get me to stop playing.

]]> http://www.edery.org/2005/12/enhancing-the-effectiveness-of-in-game-advertising/comment-page-1/#comment-74 breath Mon, 02 Jan 2006 01:18:20 +0000 http://www.edery.org/?p=76#comment-74 Nice article. You really got into some creative uses of in-game advertising. I bet a lot of marketing people haven't really thought that way before, and it'll be hard for them to adapt to this new medium. I wonder if you'll get a lot of requests to consult with advertising firms on their in-game marketing strategies. Nice article. You really got into some creative uses of in-game advertising. I bet a lot of marketing people haven’t really thought that way before, and it’ll be hard for them to adapt to this new medium. I wonder if you’ll get a lot of requests to consult with advertising firms on their in-game marketing strategies.

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