http://www.edery.org/2005/12/why-its-more-than-just-courteous-to-play-nice-with-the-suits/ For those interested in the business of making good video games. Entrepreneurial spirit a must. Mon, 08 Mar 2010 04:52:33 +0000 http://wordpress.org/?v=2.9 hourly 1 http://www.edery.org/2005/12/why-its-more-than-just-courteous-to-play-nice-with-the-suits/comment-page-1/#comment-72 David J Edery Thu, 29 Dec 2005 23:43:15 +0000 http://www.edery.org/?p=74#comment-72 Right. There's no point in bringing marketing into the process long after it has already gotten underway; too much gets fixed in the beginning, and you lose the opportunity to create a common vision that everyone understands and buys into. Right. There’s no point in bringing marketing into the process long after it has already gotten underway; too much gets fixed in the beginning, and you lose the opportunity to create a common vision that everyone understands and buys into.

]]> http://www.edery.org/2005/12/why-its-more-than-just-courteous-to-play-nice-with-the-suits/comment-page-1/#comment-70 Michael Thu, 29 Dec 2005 07:11:39 +0000 http://www.edery.org/?p=74#comment-70 I'd say better to work earlier on... have both game designers and marketing work towards a common product from the start. If you can't get them to agree to the game you envision it at the start, you likely wont get them to agree to it later... I’d say better to work earlier on… have both game designers and marketing work towards a common product from the start. If you can’t get them to agree to the game you envision it at the start, you likely wont get them to agree to it later…

]]> http://www.edery.org/2005/12/why-its-more-than-just-courteous-to-play-nice-with-the-suits/comment-page-1/#comment-69 The Integrative Stream » Attack of the Suits Wed, 28 Dec 2005 13:47:06 +0000 http://www.edery.org/?p=74#comment-69 [...] My friend David from MIT’s Center for Media Studies made an interesting post last week on Why It’s More Than Just Courteous to Play Nice With “The Suits. David covers the games industry, so that’s where his focus is, but the point is actually much broader. I’ve seen the exact same predjudices in enterprise software shops - and that boggles the mind. [...] [...] My friend David from MIT’s Center for Media Studies made an interesting post last week on Why It’s More Than Just Courteous to Play Nice With “The Suits. David covers the games industry, so that’s where his focus is, but the point is actually much broader. I’ve seen the exact same predjudices in enterprise software shops – and that boggles the mind. [...]

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