My Photo Name:  David Edery

Location:  Kirkland

Bio: Manager and Principal of Fuzbi, a consulting firm focused on the business and design of online video games, and research affiliate of the MIT Comparative Media Studies Program.

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June 5, 2006

Nintendo Gets Push (But Hopefully Not Pushy)

Category: Business (in general),Marketing / PR — David J Edery @ 12:22 am

Nintendo President Satoru Iwata recently revealed that the Wii will automatically download content during the night (broadband permitting.) In other words, push technology. It isn’t clear from the interview whether consumers will be able to tweak or disable this functionality. A quote:

This would allow Nintendo to send monthly promotional demos for the DS, during the night, to the Wii consoles in each household. Users would wake up each morning, find the LED lamp on their Wii flashing, and know that Nintendo has sent them something. They would then be able to download the promotional demo from their Wii’s to their Nintendo DS’s.

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