Comments on: Brand Genesis in Games http://www.edery.org/2006/06/brand-genesis-in-games-2/ For those interested in the business of making great video games. Entrepreneurial spirit a must. Wed, 08 Feb 2012 08:07:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: David J Edery http://www.edery.org/2006/06/brand-genesis-in-games-2/comment-page-1/#comment-3905 David J Edery Thu, 15 Jun 2006 05:13:02 +0000 http://www.edery.org/2006/06/brand-genesis-in-games-2/#comment-3905 I forgot to mention the potion! Thanks for the reminder. Yes, it seems more promotional than what I'm suggesting. A slightly better example is "Bertie Bott's Every-Flavor Beans" from <i>Harry Potter</i> -- Hasbro has been selling a real-world version for a while now, and it's very successful. They even make a "dirt" flavored bean, and apparently, it's pretty gross. :) I forgot to mention the potion! Thanks for the reminder. Yes, it seems more promotional than what I’m suggesting. A slightly better example is “Bertie Bott’s Every-Flavor Beans” from Harry Potter — Hasbro has been selling a real-world version for a while now, and it’s very successful. They even make a “dirt” flavored bean, and apparently, it’s pretty gross. :)

]]> By: breath http://www.edery.org/2006/06/brand-genesis-in-games-2/comment-page-1/#comment-3868 breath Wed, 14 Jun 2006 19:11:46 +0000 http://www.edery.org/2006/06/brand-genesis-in-games-2/#comment-3868 Hah, I assume you know about the <a href="http://gizmodo.com/gadgets/gaming/a-real-final-fantasy-potion-140427.php" rel="nofollow">Final Fantasy Potion</a>. It's similar to what you're talking about, though I guess it's more of a promotional item. Here's my prediction: execs will be so scared of interactivity that you won't see the sort of thing that you're proposing for Ford in SL for a long time. What will be more common initially is products created in conjunction with a game (much like how Pokemon toys/game/TV show were developed in tandem). I mean, seriously, people just can't get their heads around iterative design of anything. Hah, I assume you know about the Final Fantasy Potion. It’s similar to what you’re talking about, though I guess it’s more of a promotional item.

Here’s my prediction: execs will be so scared of interactivity that you won’t see the sort of thing that you’re proposing for Ford in SL for a long time. What will be more common initially is products created in conjunction with a game (much like how Pokemon toys/game/TV show were developed in tandem). I mean, seriously, people just can’t get their heads around iterative design of anything.

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