My Photo Name:  David Edery

Location:  Kirkland

Bio: Manager and Principal of Fuzbi, a consulting firm focused on the business and design of online video games, and research affiliate of the MIT Comparative Media Studies Program.

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My book, "Changing the Game"

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August 2, 2006

“Involvement” and Games

Category: Ads-in-Games, Marketing / PR — David J Edery @ 1:46 am

Over the past few years, the concept of “involvement” has become an increasingly hot topic amongst media executives and marketers. MIT C3’s own Stacy Wood, an Associate Professor of Marketing at the University of South Carolina, has been studying involvement (among other things), and she recently wrote an excellent article on the subject. The article isn’t publicly available, but I’d like to share parts of it with you — it is relevant to game companies as advertisers, and as developers of an advertising medium.

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