Comments on: “Involvement” and Games http://www.edery.org/2006/08/involvement-and-games/ For those interested in the business of making great video games. Entrepreneurial spirit a must. Wed, 08 Feb 2012 08:07:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.edery.org/2006/08/involvement-and-games/comment-page-1/#comment-157411 Anonymous Fri, 18 Jan 2008 19:41:04 +0000 http://www.edery.org/2006/08/involvement-and-games/#comment-157411 this world can be so creul this world can be so creul

]]> By: David J Edery http://www.edery.org/2006/08/involvement-and-games/comment-page-1/#comment-9798 David J Edery Wed, 02 Aug 2006 06:36:00 +0000 http://www.edery.org/2006/08/involvement-and-games/#comment-9798 Hey Morgan, just checked; don't see an email from you. Nothing in the spam folder, either. Try it again? <blockquote>I disagree with the notion that ads embedded in games are only "exposure ads"</blockquote> I don't think Stacy made such a blanket claim. Her argument is quite nuanced: ads that rely on "emotional appeal" should appear in "low involvement" portions of games (i.e. car zooming past billboard). Ads (i.e. product placements) that make a believable statement should appear in "high involvement" portions of games (i.e. Chevrolet paying to have the 2007 Corvette embedded in a racing game). Hey Morgan, just checked; don’t see an email from you. Nothing in the spam folder, either. Try it again?

I disagree with the notion that ads embedded in games are only “exposure ads”

I don’t think Stacy made such a blanket claim. Her argument is quite nuanced: ads that rely on “emotional appeal” should appear in “low involvement” portions of games (i.e. car zooming past billboard). Ads (i.e. product placements) that make a believable statement should appear in “high involvement” portions of games (i.e. Chevrolet paying to have the 2007 Corvette embedded in a racing game).

]]> By: Morgan Ramsay http://www.edery.org/2006/08/involvement-and-games/comment-page-1/#comment-9793 Morgan Ramsay Wed, 02 Aug 2006 06:13:04 +0000 http://www.edery.org/2006/08/involvement-and-games/#comment-9793 David, would you please send that article to me? Also, did you check your e-mail? I sent you a message about your weblog. <blockquote>Many ads embedded in media like video games, movies, and television programming are “exposure ads” (shots of logos or products in use) that are and should remain in the shadows of low involvement.</blockquote> <a href="http://www.gamasutra.com/php-bin/news_index.php?story=10304" rel="nofollow" rel="nofollow">Double Fusion, Vykarian Partner For 3D Ads</a> I disagree with the notion that ads embedded in games are only "exposure ads" because proper ad placement ensures that such in-game advertising is part of the environment. Games are inherently interactive; therefore, any ads that are part of the environment — whether the players run by a billboard or use a soda machine — more than simply expose the player to the advertising. David, would you please send that article to me? Also, did you check your e-mail? I sent you a message about your weblog.

Many ads embedded in media like video games, movies, and television programming are “exposure ads” (shots of logos or products in use) that are and should remain in the shadows of low involvement.

Double Fusion, Vykarian Partner For 3D Ads

I disagree with the notion that ads embedded in games are only "exposure ads" because proper ad placement ensures that such in-game advertising is part of the environment. Games are inherently interactive; therefore, any ads that are part of the environment — whether the players run by a billboard or use a soda machine — more than simply expose the player to the advertising.

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