Every few months, it seems like a new “exertainment center” is unveiled (i.e. a glorified gym featuring a few exertainment devices, most of which have been on the market for a few years and have failed to develop a large customer base.) The latest, Overtime Fitness, got a writeup in ArsTechnica which inspired me to finally write this article.

I won’t mince words — the “exertainment industry” is a troubled beast, despite profound media interest and a notable influx of venture capital. Several exertainment startups (both on the gym and the equipment sides) have gone out of business in the past few years alone. The reasons for this are numerous:

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