Professor Stacy Wood, faculty advisor to C3, has unveiled more research on consumer behavior; this time, she studied the consumer’s emotional reaction to the process of learning how to use a product (and the customer’s subsequent overall satisfaction with that product). Stacy’s research isn’t game-specific, but is particularly interesting in the context of games. After all, video games have evolved (by necessity and definition) into some of the most elegant learning systems ever designed!

Stacy’s key conclusions, which probably won’t surprise members of this industry, are as follows:

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