Comments on: Articles of Interest http://www.edery.org/2006/12/articles-of-interest-71/ For those interested in the business of making good video games. Entrepreneurial spirit a must. Fri, 09 Jul 2010 16:27:16 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Mark Nebesky http://www.edery.org/2006/12/articles-of-interest-71/comment-page-1/#comment-29436 Mark Nebesky Thu, 07 Dec 2006 15:49:32 +0000 http://www.edery.org/2006/12/articles-of-interest-71/#comment-29436 With regard to gaming magazines, its really a tough call for a marketer in a start-up. The large ones have the reach and are like a bullet to your target audience. And there is the cost! Old story, I know. But here is a quick breakdown of their ad rates (assuming 35% discount). I recently negotiated with smaller mags for more but 35% seems to be starting point for ad rates. (Full Page 3x) GameInformer: $52,211 - CPM $26.18 EGM: $15,568 - CPM $26.19 PSM: $11,972 - CPM $39.13 Official Xbox: $16,294 - CPM $38.32 On a side note, the new gamerzines seem to be generating a lot of buzz out there. http://www.gamerzines.com/ With regard to gaming magazines, its really a tough call for a marketer in a start-up. The large ones have the reach and are like a bullet to your target audience. And there is the cost! Old story, I know. But here is a quick breakdown of their ad rates (assuming 35% discount). I recently negotiated with smaller mags for more but 35% seems to be starting point for ad rates.

(Full Page 3x)
GameInformer: $52,211 – CPM $26.18
EGM: $15,568 – CPM $26.19
PSM: $11,972 – CPM $39.13
Official Xbox: $16,294 – CPM $38.32

On a side note, the new gamerzines seem to be generating a lot of buzz out there.
http://www.gamerzines.com/

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