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	<title>Comments on: Console != Highlander</title>
	<atom:link href="http://www.edery.org/2007/02/console-highlander/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.edery.org/2007/02/console-highlander/</link>
	<description>For those interested in the business of making great video games. Entrepreneurial spirit a must.</description>
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		<title>By: Kim</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48534</link>
		<dc:creator>Kim</dc:creator>
		<pubDate>Fri, 23 Feb 2007 17:20:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48534</guid>
		<description>It&#039;s not only not going to happen (single console), but the view taken by Jaffe is just *way* too limited.

There are not 3 consoles today. THere are DOZENS. The &#039;premium&#039; consoles (360, ps3, wii), the budget/price-waterfalled consoles (AFAIK, you can still publish a PS2 game), there are budget/dedicated consoles (like the retro-atari ones that come with 20 games built-in), there are kids consoles (leapfrog and one or two other companies make them - same razor/blade biz model), and there are console biz models on multifunction devices like set top boxes.

The bigger the market grows, the more opp&#039;ty that a niche segment can sustain a console targeted/dedicated to just that niche. 

Jaffe&#039;s comment is pretty naive if taken at face value. If he&#039;s really saying ‘there will be one winner in the premium/high-end space, and others won’t have the capital to invest and keep up/catch up’, then it’s plausible. I disagree, but it’s a plausible theory.</description>
		<content:encoded><![CDATA[<p>It&#8217;s not only not going to happen (single console), but the view taken by Jaffe is just *way* too limited.</p>
<p>There are not 3 consoles today. THere are DOZENS. The &#8216;premium&#8217; consoles (360, ps3, wii), the budget/price-waterfalled consoles (AFAIK, you can still publish a PS2 game), there are budget/dedicated consoles (like the retro-atari ones that come with 20 games built-in), there are kids consoles (leapfrog and one or two other companies make them &#8211; same razor/blade biz model), and there are console biz models on multifunction devices like set top boxes.</p>
<p>The bigger the market grows, the more opp&#8217;ty that a niche segment can sustain a console targeted/dedicated to just that niche. </p>
<p>Jaffe&#8217;s comment is pretty naive if taken at face value. If he&#8217;s really saying ‘there will be one winner in the premium/high-end space, and others won’t have the capital to invest and keep up/catch up’, then it’s plausible. I disagree, but it’s a plausible theory.</p>
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		<title>By: Morgan Ramsay</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48244</link>
		<dc:creator>Morgan Ramsay</dc:creator>
		<pubDate>Thu, 22 Feb 2007 20:08:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48244</guid>
		<description>Here&#039;s my contribution to &lt;a href=&quot;http://www.americanheretic.com/2007/02/21/deconstructing-the-road-to-a-universal-platform/&quot; rel=&quot;nofollow&quot;&gt;deconstructing the road&lt;/a&gt;. In a nutshell, Waugh gets &quot;the most essential problem&quot; of video games wrong. The problem is not a lack of standardization. In truth, the problem is most likely a lack of differentiation. Waugh is simply perpetuating the convergence myth as strategy.</description>
		<content:encoded><![CDATA[<p>Here&#8217;s my contribution to <a href="http://www.americanheretic.com/2007/02/21/deconstructing-the-road-to-a-universal-platform/" rel="nofollow">deconstructing the road</a>. In a nutshell, Waugh gets &#8220;the most essential problem&#8221; of video games wrong. The problem is not a lack of standardization. In truth, the problem is most likely a lack of differentiation. Waugh is simply perpetuating the convergence myth as strategy.</p>
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		<title>By: David J Edery</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48212</link>
		<dc:creator>David J Edery</dc:creator>
		<pubDate>Thu, 22 Feb 2007 16:31:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48212</guid>
		<description>&lt;blockquote&gt;Did you see this article about the potential XM/Sirius merger?&lt;/blockquote&gt;

Hadn&#039;t seen it -- thanks for the link!

I don&#039;t know as much about satellite radio as I probably should. That said: I believe these companies have been (and are predicted to continue) losing money hand over fist. The market&#039;s ability to sustain two companies is an important consideration. Also, a question: are these companies Pepsi and Coke, or are they both Pepsi wanna-be (battling traditional radio, which would be Coke?) Anyway, that&#039;s enough from me since I know almost nothing about the satellite radio market.  ;-)

&lt;blockquote&gt;I wonder what your thoughts are on potential mergers in the space as it exists now&lt;/blockquote&gt;

I think you&#039;re more likely to see an outside juggernaut try to buy Nintendo (or, to a lesser extent, Sony) than you are to see a merger of existing console manufacturers.

&lt;blockquote&gt;Can you see a scenario where we’d see one less player in the space due to a merger or buyout?&lt;/blockquote&gt;

One less player is possible, though the cause may not be merger or buyout. Hard to say anything more than that (outside the realm of very wild speculation.)</description>
		<content:encoded><![CDATA[<blockquote><p>Did you see this article about the potential XM/Sirius merger?</p></blockquote>
<p>Hadn&#8217;t seen it &#8212; thanks for the link!</p>
<p>I don&#8217;t know as much about satellite radio as I probably should. That said: I believe these companies have been (and are predicted to continue) losing money hand over fist. The market&#8217;s ability to sustain two companies is an important consideration. Also, a question: are these companies Pepsi and Coke, or are they both Pepsi wanna-be (battling traditional radio, which would be Coke?) Anyway, that&#8217;s enough from me since I know almost nothing about the satellite radio market.  ;-)</p>
<blockquote><p>I wonder what your thoughts are on potential mergers in the space as it exists now</p></blockquote>
<p>I think you&#8217;re more likely to see an outside juggernaut try to buy Nintendo (or, to a lesser extent, Sony) than you are to see a merger of existing console manufacturers.</p>
<blockquote><p>Can you see a scenario where we’d see one less player in the space due to a merger or buyout?</p></blockquote>
<p>One less player is possible, though the cause may not be merger or buyout. Hard to say anything more than that (outside the realm of very wild speculation.)</p>
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		<title>By: Ben</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48174</link>
		<dc:creator>Ben</dc:creator>
		<pubDate>Thu, 22 Feb 2007 14:27:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48174</guid>
		<description>David,

Did you see this article about the potential XM/Sirius merger (http://www.engadget.com/2007/02/21/sirius-and-xms-merger-presentation-revealed/)? 

I agree that a unified box isn&#039;t likely (particularily given the fact that we are seeing greater and greater diversity in what people want from their gaming boxes. Mobile, portable, casual, online, etc) but I wonder what your thoughts are on potential mergers in the space as it exists now (or in the next few years).

Can you see a scenario where we&#039;d see one less player in the space due to a merger or buyout? If so, who?

-Ben</description>
		<content:encoded><![CDATA[<p>David,</p>
<p>Did you see this article about the potential XM/Sirius merger (<a href="http://www.engadget.com/2007/02/21/sirius-and-xms-merger-presentation-revealed/" rel="nofollow">http://www.engadget.com/2007/02/21/sirius-and-xms-merger-presentation-revealed/</a>)? </p>
<p>I agree that a unified box isn&#8217;t likely (particularily given the fact that we are seeing greater and greater diversity in what people want from their gaming boxes. Mobile, portable, casual, online, etc) but I wonder what your thoughts are on potential mergers in the space as it exists now (or in the next few years).</p>
<p>Can you see a scenario where we&#8217;d see one less player in the space due to a merger or buyout? If so, who?</p>
<p>-Ben</p>
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		<title>By: David J Edery</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48081</link>
		<dc:creator>David J Edery</dc:creator>
		<pubDate>Wed, 21 Feb 2007 22:30:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48081</guid>
		<description>&lt;blockquote&gt;What do you think of Costikyan\’s argument that first-party gatekeepers to digital distribution means (i.e. XBLA, Wii Store, PS Network) attain a new hegemony by displacing third party publishers from the equation?&lt;/blockquote&gt;

Fundamentally untrue. You can&#039;t &quot;displace&quot; third party publishers -- not unless you&#039;re feeling suicidal from a business perspective. What do you think would happen if Xbox told publishers, &quot;Hey, we&#039;re cutting you out of the whole digital distribution thing! Nyah nyah!&quot; I&#039;ll give you a hint: something very, very bad would happen to our overall content pipeline.

XBLA has a dedicated &quot;third party publishing process&quot; that is designed precisely to keep publishers happy (and keep their valuable content flowing into XBLA.)</description>
		<content:encoded><![CDATA[<blockquote><p>What do you think of Costikyan\’s argument that first-party gatekeepers to digital distribution means (i.e. XBLA, Wii Store, PS Network) attain a new hegemony by displacing third party publishers from the equation?</p></blockquote>
<p>Fundamentally untrue. You can&#8217;t &#8220;displace&#8221; third party publishers &#8212; not unless you&#8217;re feeling suicidal from a business perspective. What do you think would happen if Xbox told publishers, &#8220;Hey, we&#8217;re cutting you out of the whole digital distribution thing! Nyah nyah!&#8221; I&#8217;ll give you a hint: something very, very bad would happen to our overall content pipeline.</p>
<p>XBLA has a dedicated &#8220;third party publishing process&#8221; that is designed precisely to keep publishers happy (and keep their valuable content flowing into XBLA.)</p>
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		<title>By: Patrick</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48064</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Wed, 21 Feb 2007 18:59:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48064</guid>
		<description>What do you think of Costikyan\&#039;s argument that first-party gatekeepers to digital distribution means (i.e. XBLA, Wii Store, PS Network) attain a new hegemony by displacing third party publishers from the equation? Isn\&#039;t that, in seperately dimensional sense, similar to the cohesion you\&#039;re describing here, except its a matter of party hegemony instead of console hegemony?</description>
		<content:encoded><![CDATA[<p>What do you think of Costikyan\&#8217;s argument that first-party gatekeepers to digital distribution means (i.e. XBLA, Wii Store, PS Network) attain a new hegemony by displacing third party publishers from the equation? Isn\&#8217;t that, in seperately dimensional sense, similar to the cohesion you\&#8217;re describing here, except its a matter of party hegemony instead of console hegemony?</p>
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		<title>By: Tim Crosby</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48041</link>
		<dc:creator>Tim Crosby</dc:creator>
		<pubDate>Wed, 21 Feb 2007 17:11:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48041</guid>
		<description>Given our similarity in business-world training, it&#039;s not surprising that I agree with you, David.

I should dig up my analysis of the industry I did in B-school last year that showed there would continue to be multiple consoles and see if it still holds true.  Honestly, I think that we&#039;ll continue to have consoles -- and multiple consoles -- until such time as the structure of the industry changes (or, what you called the redefinition of &quot;console&quot;).

Although I can see how one console would help developers, since they&#039;d only need to make games for one platform, I can&#039;t imagine that publishers (or developers!) would be happy having to deal with a single market-controlling monolithic entity.

Given that technological change would still occur and require a new system every few years, I don&#039;t see any real benefit to consumers.  As difficult as they can be, market forces are good for some things.

And one last nitpicky practicality point: if you have this standards commission, what happens when a player wants to leave or enter the market?  Does SEGA still get a say in consoles after they become a software house?  Does Microsoft get a seat before they have a product on the shelves?  What about things like the Phantom?  What about the handheld market?  Games on cable boxes?  Yikes, what a can o&#039; worms!</description>
		<content:encoded><![CDATA[<p>Given our similarity in business-world training, it&#8217;s not surprising that I agree with you, David.</p>
<p>I should dig up my analysis of the industry I did in B-school last year that showed there would continue to be multiple consoles and see if it still holds true.  Honestly, I think that we&#8217;ll continue to have consoles &#8212; and multiple consoles &#8212; until such time as the structure of the industry changes (or, what you called the redefinition of &#8220;console&#8221;).</p>
<p>Although I can see how one console would help developers, since they&#8217;d only need to make games for one platform, I can&#8217;t imagine that publishers (or developers!) would be happy having to deal with a single market-controlling monolithic entity.</p>
<p>Given that technological change would still occur and require a new system every few years, I don&#8217;t see any real benefit to consumers.  As difficult as they can be, market forces are good for some things.</p>
<p>And one last nitpicky practicality point: if you have this standards commission, what happens when a player wants to leave or enter the market?  Does SEGA still get a say in consoles after they become a software house?  Does Microsoft get a seat before they have a product on the shelves?  What about things like the Phantom?  What about the handheld market?  Games on cable boxes?  Yikes, what a can o&#8217; worms!</p>
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		<title>By: David J Edery</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48039</link>
		<dc:creator>David J Edery</dc:creator>
		<pubDate>Wed, 21 Feb 2007 16:27:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48039</guid>
		<description>I know quite a few people who would agree with you on the &quot;phasing out&quot; of the traditional console. *If* it happens, it will probably take a surprisingly long time (since game-specific technology innovations are evolving quickly and with no end in sight.) And *if* it happens, you will still not see one box and one standard. That serverbox in your basement is going to be the site of titanic corporate clashes...</description>
		<content:encoded><![CDATA[<p>I know quite a few people who would agree with you on the &#8220;phasing out&#8221; of the traditional console. *If* it happens, it will probably take a surprisingly long time (since game-specific technology innovations are evolving quickly and with no end in sight.) And *if* it happens, you will still not see one box and one standard. That serverbox in your basement is going to be the site of titanic corporate clashes&#8230;</p>
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		<title>By: Rav</title>
		<link>http://www.edery.org/2007/02/console-highlander/comment-page-1/#comment-48035</link>
		<dc:creator>Rav</dc:creator>
		<pubDate>Wed, 21 Feb 2007 15:43:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.edery.org/2007/02/console-highlander/#comment-48035</guid>
		<description>This is indeed la-la-land stuff. To be honest, I can&#039;t help but think that in ten years, there&#039;ll be &lt;i&gt;no&lt;/i&gt; console. Surely the humming serverbox in our basements that streams everything to seventy different screens around our homes will fulfill that function? Mind you, I think I predicted this about five years ago, and it ain&#039;t happened yet...</description>
		<content:encoded><![CDATA[<p>This is indeed la-la-land stuff. To be honest, I can&#8217;t help but think that in ten years, there&#8217;ll be <i>no</i> console. Surely the humming serverbox in our basements that streams everything to seventy different screens around our homes will fulfill that function? Mind you, I think I predicted this about five years ago, and it ain&#8217;t happened yet&#8230;</p>
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