Monthly Archives: December 2007

Serving Customers Instead of Labeling Them

Nothing says “the holidays” like plenty of food, drink, friends, and family. And party games, of course. My closet is overflowing with board games and peripherals just waiting to be unleashed on visitors (aka “informal market research participants,” aka “gracious victims of enthusiasm.”)

Guitar Hero remains popular on these occasions (which is no statement against Rock Band — I simply haven’t acquired a personal copy yet. Much as I’ve enjoyed my three fruitless visits to EB…) And yet, Guitar Hero 3 failed me as a party game until I finally gave up on “principle” and unlocked a couple cheats — specifically “no fail” mode and “unlock all songs.” So now I’m having more fun with my friends and family, but I’m a “cheater.” Oops.

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Looks like a major publisher finally took notice of the tremendous popularity of Travian; the Heroes of Might and Magic franchise will be spinning out Kingdoms, a persistent, web-based strategy game. Speaking of Travian, those of you who appreciated my … Continue reading

Ever read something like “the average American consumer is exposed to 5,000 ads a day?” I certainly have. Ilya has done a great job of digging up sources behind this popular (if debatable) number. Henry has written two blog posts … Continue reading

Activision Blizzard

Ah, irony of ironies. Two days after EA CEO John Riccitiello claimed the game industry is no longer ripe for mergers, Activision and Vivendi Games announced their intent to merge into Activision Blizzard. (Wonder twin powers, activate! Form of known IP! Form of Warcraft!)

Analysts will flutter, of course. But when they hype dies off, what will this ultimately mean for the game industry?

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