My Photo Name:  David Edery

Location:  Redmond

Worldwide Games Portfolio Planner for Xbox Live Arcade, and research affiliate of the MIT CMS Program. (Note: This blog is not endorsed by Microsoft or MIT; statements expressed therein should not be interpreted as statements by those organizations)

Full bio & contact info, here.

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March 30, 2008

Articles of Interest

Category: Articles of Interest — David J Edery @ 1:52 pm

Kim writes a thoughtful post about EA’s Battlefield: Bad Company, and the rumor that it will enable players to purchase more advanced weapons with MS points. Kim makes a comparison to paintball (i.e. some players have an advantage because they can afford to purchase more paintball pellets) that had never occurred to me.

Via Raph, news that players of Eve Online will have the opportunity to elect the members of a player council that will dictate in-game policy. Seems like an exciting experiment in MMO democracy — looking forward to hearing more about it.

I just heard about Grand Theft Childhood. which appears to be a rare, thorough, and balanced look at the issue of violence in games. And it has a great pedigree (its co-authors are co-founders of the Center for Mental Health and Media at Massachusetts General Hospital, and are also on the psychiatry faculty at Harvard Medical School.) Check out the book’s website — it’s full of interesting information that could be useful in combating stereotypes about video games.

A “Club Penguin-like” virtual world called Handipoints, which rewards kids for doing chores, was apparently launched in beta form back in November. When kids complete activities such as cleaning their room, they gain either “handipoints” that can be redeemed for real-world toys (distributed via Amazon) or “bonus points” that can be used to buy virtual items. Parents decide which type of point is rewarded. Handipoints as 150k users (don’t know what percentage of those are active), with 3.5 users per family on average.

Now this is really cool: a company called Brand Experience Lab has developed AudienceGames, which are basically advergames that get played in movie theatres before a film begins. Audience members play the game by waving their hands to the left or right; a camera captures the activity and majority rules. An AudienceGame created for Volvo enabled theatre-goers to steer a virtual car around obstacles, scoring points when they did so. (Via Ilya.)

In response to the recommendations made by a commissioned report, the UK will require all packaged games to display BBFC ratings in addition to the now-standard PEGI ratings. The BBFC ratings are described as “cigarette-style health warnings.” A step backward for the game industry, but at least the BBFC has shown itself to be a thoughtful organization in the past, re: games.

March 19, 2008

Articles of Interest

Category: Articles of Interest — David J Edery @ 5:58 pm

McDonald’s is sponsoring an ARG called The Lost Ring in partnership with the Olympic Games. It may prove to be the most diverse ARG ever launched (no surprise, given the context.) Lots of puzzles in different languages and set in different countries, requiring international cooperation. Cool stuff. :-)

Accenture Careers, a Second Life-based employee recruiting initiative, launched this month. It offers “fun tests” that visitors can take, and it is implied that Accenture’s HR people might well be watching and reaching out to visitors who catch their attention.

BuildABearville.com hit one million users after its first month, and has now surpassed two million. The toy-turned-virtual-world trend continues. I wonder how many toy brands will NOT have virtual worlds associated with them five years from now? (I also wonder how many will flame out in the face of such intense competition, given that many of these virtual worlds won’t do much to differentiate themselves?)

Apparently Xbox 360 sales have jumped 36% in the UK since March 14th’s price cut. Hooray for us. ;-)

March 9, 2008

Gameplay Patents

Category: Legal — David J Edery @ 10:19 pm

I just finished reading Ernest Adams’ latest Gamasutra article, “Damn All Gameplay Patents!” It’s a well-intentioned piece that argues passionately against gameplay (as opposed to technology) patents, and contends that developers should not pursue them under any circumstances. I genuinely appreciate the sentiment that drove Ernest to write this article and agree with much of it, but I feel that some nuance is in order. Consider the following:

Patents are Somewhat Like Nuclear Weapons

In many ways, gameplay patents are like nuclear weapons. They’re expensive to develop, and they engender feelings of fear and mistrust. Put plainly, most of us would prefer to live in a world without them.

Unfortunately, like nuclear weapons, many gameplay patents already exist and are in the hands of many different owners. No matter how passionately we write, those owners will not simultaneously and universally revoke their patents tomorrow. Which means that some companies have nuclear weapons (I mean, patents)… and some don’t.

And just like in the real world, asking the countries without nuclear weapons to avoid developing them rarely works — even with economic perks or threats as incentive. More often than not, the countries that couldn’t afford to develop nukes anyway, or that don’t feel threatened, play along, while those that can/do proceed with development. Witness India, Pakistan, and North Korea.

Read the rest of this post >>>

March 4, 2008

Articles of Interest

Category: Articles of Interest — David J Edery @ 12:14 am

Too much “big news” broke over the past week. I can’t keep up:

Sony announced its own internal in-game ad unit, but says that PlayStation Network will remain open to other ad firms.

Phil Harrison, president of Sony Computer Entertainment worldwide studios, resigned from Sony and joined Atari.

EA seeks to acquire Take-Two for $2.0 billion. And Take-Two’s board of directors has rejected the offer, seeking more cash. Is it petty to keep quoting John “no longer ripe for mergers” Riccitiello at times like this? It is, I know.

Nintendo has announced Wi-Fi Connection Pay & Play. Players will use Wii points to pay for undisclosed Wi-Fi services (such as paying for online multiplayer time in certain games?) I’ll reserve comment until I know more about this, but it seems quite strange to me.

It seems that the number of active monthly Second Life users has not grown significantly since July 2007. That’s going to put one hell of a dent in the SL hype engine. Time to fix that crappy SL UI…

The Sims Online is reborn as EA-Land, a free-to-play game with virtual object sales (natch.)

Every year, one of my friends inevitably leads me to Berkshire Hathaway’s annual report and letter to investors. This year, it was Kim. As always, reading the letter makes me want to give Warren Buffet a giant hug. If there was ever a more intelligent, honest, charitable, and humble person, I don’t know of him. Good lord, do I have a crush on Warren Buffet??

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