I just landed in Sweden for the Nordic Game Conference and I’m trying to stay awake for several more hours in order to get my body accustomed to the time difference. So I apologize if this reads incoherently; I’m truly half-asleep right now…

While on the plane here, I finally finished reading Dan Ariely’s new book, Predictably Irrational. Dan was one of my professors at MIT and is an all-around great guy. His book does a wonderful job of explaining how human beings are consistently irrational in many situations (such as when we make purchase decisions), and more importantly, it explores the implications of this irrationality for individuals, businesses, governments, and society at large. I don’t recommend books very often, but this is one that everybody should read. It is business book, self-help guide, and profound social commentary all in one tidy package.

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