Comments on: Thoughts on NDAs http://www.edery.org/2009/11/thoughts-on-ndas/ For those interested in the business of making great video games. Entrepreneurial spirit a must. Wed, 08 Feb 2012 08:07:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tim http://www.edery.org/2009/11/thoughts-on-ndas/comment-page-1/#comment-269920 Tim Fri, 27 Nov 2009 13:12:13 +0000 http://www.edery.org/?p=1206#comment-269920 To play devil's advocate: Is there a marketing reason to use NDAs? Timing of game information release to the general public is a big part of a marketing campaign. And it's true that a NDA doesn't prevent an idea from being known to insiders, but it may slow or stop its general release through unofficial channels. (Of course, I also think game companies should have more marketing further in advance of their games, but that's a whole other thing.) To play devil’s advocate:
Is there a marketing reason to use NDAs? Timing of game information release to the general public is a big part of a marketing campaign. And it’s true that a NDA doesn’t prevent an idea from being known to insiders, but it may slow or stop its general release through unofficial channels.

(Of course, I also think game companies should have more marketing further in advance of their games, but that’s a whole other thing.)

]]> By: David J Edery http://www.edery.org/2009/11/thoughts-on-ndas/comment-page-1/#comment-269532 David J Edery Fri, 20 Nov 2009 21:51:47 +0000 http://www.edery.org/?p=1206#comment-269532 Kim -- nice reduction. :-) Kim — nice reduction. :-)

]]> By: Kim http://www.edery.org/2009/11/thoughts-on-ndas/comment-page-1/#comment-269525 Kim Fri, 20 Nov 2009 19:16:42 +0000 http://www.edery.org/?p=1206#comment-269525 I have a simpler view: - NDAs used to keep INFORMATION secret are useful (but be realistic about how porous they can be) - NDAs to keep IDEAS secret aren't very useful at all. I have a simpler view:

- NDAs used to keep INFORMATION secret are useful (but be realistic about how porous they can be)
- NDAs to keep IDEAS secret aren’t very useful at all.

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