Battlefield Heroes: the long road to profitability

When I posted debating F2P monetization back in August, it attracted quite a lot of attention. In the post, I argued that most F2P games cannot rely on purely aesthetic monetization features — not enough consumers are willing to pay for that alone.

Some folks were grateful for my post. Some folks were furious because they felt that I was advocating for the sale of items that “make a game less fair.” (I had done nothing of the sort, but it’s no surprise that the charge was leveled at me.) However you feel about it, here’s another proof point worth paying attention to. EA has been kind enough to share some details about the profitability of Battlefield Heroes before and after its development team resorted to selling items that impact gameplay.

I highly recommend reading this article, especially if you’re still convinced that Western gamers will reject “aggressively” monetized F2P games.

286 Responses to Battlefield Heroes: the long road to profitability

  1. Steven Witt

    David: Can you update the first link? It points to a preview draft.

  2. Doh! Thanks for pointing that out, SW. Link updated.

  3. Are you familiar with Runescape? It has a massive f2p part but the game makes money off the membership subscriptions.

    I also played Maplestory and many of their items for sale are purely cosmetic like clothes, accessories and other items that changed the look and animations of your avatar. They also have “unfair” items but the cosmetic ones sell really, really well. When used to play it around half of all characters I saw playing had premium cosmetic items.

    Players are the type that were attracted to the game by its cute design so it makes sense that they would be willing to pay to make it even cuter. :)

  4. I play Battlefield Heroes its a awesome game! I have spent money on it….

    I don’t think its a waste of time.

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