Increasing Creativity
I’m always on the lookout for general business news and research that seems relevant to the video game industry, and there was some good stuff in the latest issue of MIT Sloan Management Review. In particular, let me draw your attention to Is Creativity a Foreign Concept? To summarize: a team of researchers from INSEAD and Kellogg conducted a series of tests on graduate students who had and had not lived abroad for a significant period of time (at least six months). They found that having spent time abroad increased the chances of finding innovative solutions to tricky problems. An even bigger boost was demonstrated by students who had lived abroad for at least two or three years. From the article: |

My friend Ben Mattes, a very talented producer for Ubisoft, made a great comment on my previous blog article which I’d like to unceremoniously lift out of context:
When I worked at Gameloft I invested significant energy into creative motivational ‘events’. When I left, the guy who replaced me continued this tradition and came up with (what I thought was) a great idea to help beat the heat in the summer. Instead of a traditional 5-7 with beer and chips, he brought in an ice-cream ‘team’ from the local ‘Ben And Jerry’s’ to serve cones and sundaes to the team after an important meeting. I liked the idea and tried it with my team shortly after starting at Ubisoft.
At the time no one said anything negative. They all had slightly bemused smiles on their faces and got in line to dutifully collect their ice-cream. Some even went back for seconds.
Months later, though, I learned that I had made an awful impression with this act. The team immediately questioned whether I “belonged” if I would favor ice-cream over beer (the stable for such events).
To this day whenever I bring the team together for beers the ice-cream fiasco comes up (all in good fun, I hope).










