My Photo Name:  David Edery

Location:  Kirkland

Bio: Manager and Principal of Fuzbi, a consulting firm focused on the business and design of online video games, and research affiliate of the MIT Comparative Media Studies Program.

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My book, "Changing the Game"

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November 1, 2005

Nintendo Revolution: fun for all ages (and not just by default?)

Category: Articles of Interest — David J Edery @ 11:07 pm

Is it a marketing shift? Shigeru Miyamoto (of Nintendo) is talking about connecting with consumers young and old. He notes that the new Revolution controller is shaped like a TV remote to make it more accessible to all.

This great teaser for the controller implies as much. Will Nintendo ultimately make a real effort (on both the marketing and design side) to target older consumers, or will this be the same old “family-friendly” aka kid-centric shtick we’re all familiar with.

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