Google Video Resurrects the 80′s
Tomorrow, I intend to write something timely and professional. But today, I want to treat you to this fantastic old NES advertisement. Go on. Click it. You know you want to. In the past, I’ve questioned the video game industry’s reluctance to embrace older consumers (casual games notwithstanding). But seeing this old TV ad forces me to admit that we’ve come a loooooooong way. On a tangent: the wikipedia entry for the NES is very nice. |
Name: David EderyLocation: Kirkland
Bio: Manager and Principal of Fuzbi, a consulting firm focused on the business and design of online video games, and research affiliate of the MIT Comparative Media Studies Program.
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Gaming has been slow to embrace old customers? Are you kidding me? Have you seen how many remakes and old school packs have been released in the past 3 years?
Comment by Kraig — January 24, 2006 @ 6:16 pmNo, no … “older consumers”, not “old customers”. I.e. men and women who are 40, 50, or 60 years old who probably didn’t grow up with games. The kind of consumer who (in general) might play Tetris, but not Counter-Strike. Exceptions to every rule, of course. And the industry *has* made great strides in courting older consumers via casual games (and stuff like Brain Training) recently. But the original statement remains valid…
Comment by David J Edery — January 24, 2006 @ 6:24 pm