Now that we know Massive could be valued at up to $400M, I think it’s high time I launch my own startup to take advantage of the in-game advertising market. I’ll be calling it either “Gigantic” or “Enormous”, or maybe “Ginormous”. And I won’t actually have proprietary technology or an ad-sales team. I’m just going to think of neat ideas for in-game ads, then sell those ideas to the highest bidder. Given the current market conditions, “Edery Ginormous, Inc.” should be worth at least a mil, wouldn’t you say? 🙂
And, lest I be accused of empty posturing (or wasting your time, though it’s probably too late to avoid that), here are some of my ideas for in-game ads. The key to these ideas is: A) they all “fit naturally” within the game’s environment, B) they reinforce the advertiser’s brand message in some way, C) they do not distract the player from the fun; rather, they are part of the fun.
