I love the fact that thanks to organizations like Valve, Maxis, and Bioware, user-generated content is attracting tremendous attention from industry and media alike. Still, coverage typically revolves around a single point of interest, i.e. “UGC makes games more interesting” or “UGC can help drive sales.” So I thought I’d compile a (by no means exhaustive) list of the good business-y things about UGC in the context of games:
