My Photo Name:  David Edery

Location:  Kirkland

Bio: Manager and Principal of Fuzbi, a consulting firm focused on the business and design of online video games, and research affiliate of the MIT Comparative Media Studies Program.

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My book, "Changing the Game"

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August 14, 2006

Debating the Long Tail

As some of you may be aware, a rather heated debate over the significance and validity of Chris Anderson’s Long Tail theory has erupted over the past couple of months. (For those of you unfamiliar with it, the Long Tail theory dictates that “our culture and economy is shifting away from a focus on a relatively small number of ‘hits’ at the head of the demand curve and toward a huge number of niches in the tail.”)

The debate started with an article by Lee Gomes in the Wall Street Journal, which vigorously questions some of Anderson’s assertions. I’d characterize myself as a believer in the Long Tail (especially as it relates to digital content) but not necessarily a supporter of everything Anderson has to say on the subject. As such, I appreciated Gomes’ article. Some highlights:

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