Bio: Manager and Principal of Fuzbi, a consulting firm focused on the business and design of online video games, and research affiliate of the MIT Comparative Media Studies Program.
Rockstar has changed the name of Bully to Canis Canem Edit (Latin for “Dog Eat Dog”). It will be interesting to see what this accomplishes… higher sales (due to lower negative parental awareness) or lower sales (due to lower positive gamer awareness). I doubt it will have much impact on protest groups.
Two recent stories illustrate the social pressures faced by the developers of Second Life: American Apparel’s virtual store was taken hostage by users protesting the absence of voting rights in SL, and,
A survey by Wagner James Au (a popular SL blogger) revealed significant dissatisfaction with Linden Labs’ responsiveness to user concerns. (To be fair, readers of this blog are almost certainly hardcore users, and the number of respondents was tiny; i.e. weak statistical value.)