My Photo Name:  David Edery

 Location:  Kirkland

 Bio: Manager and Principal of Fuzbi, a consulting firm focused on the business and design of online video games, and research affiliate of the MIT Comparative Media Studies Program.

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My book, "Changing the Game"

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December 6, 2006

Articles of Interest

Category: Articles of Interest — David J Edery @ 2:17 pm

  • The Washington Post writes about Madden’s tremendous impact on the NFL and its fans. No longer surprising, but always fun to see a concrete example of the power of games in full effect. Relatedly, a very funny (but fake) letter from Madden’s lowest-rated NFL player is getting lots of attention. (warning: letter full of profanity)
  • I forgot to mention earlier: Pogo has implemented a new virtual currency called “Gems”, which can be used to buy virtual items, etc. A development worth watching given Pogo’s large audience.
  • Also in the “old news” category: most game magazines continue to tread water or lose subscribers, but Game Informer actually experienced a huge spike in subscribers thanks to GameStop promotions. It’s now a top-40 magazine in the US.
  • For fellow bloggers: in a completely unscientific study, I correlated yesterday’s traffic spike (1100 more visitors than usual) with unique visits to my feed (50 more than usual). One could therefore surmise that approximately 4.5% of that traffic will potentially “stick” (not including repeat visitors who don’t use RSS readers). Again: totally unscientific — there’s a thousand things I can’t know that affect this number.

1 Comment »

  1. With regard to gaming magazines, its really a tough call for a marketer in a start-up. The large ones have the reach and are like a bullet to your target audience. And there is the cost! Old story, I know. But here is a quick breakdown of their ad rates (assuming 35% discount). I recently negotiated with smaller mags for more but 35% seems to be starting point for ad rates.

    (Full Page 3x)
    GameInformer: $52,211 – CPM $26.18
    EGM: $15,568 – CPM $26.19
    PSM: $11,972 – CPM $39.13
    Official Xbox: $16,294 – CPM $38.32

    On a side note, the new gamerzines seem to be generating a lot of buzz out there.
    http://www.gamerzines.com/

    Comment by Mark Nebesky — December 7, 2006 @ 11:49 am

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