Monthly Archives: February 2007

Virtual Voice

Real-time communication in modern MMORPGs is a funny thing. With rare exception, it tends to resemble anything but “role-playing”. MMO user text generally consists of acronyms (LOL, ROFL, etc), poor grammar, and a million little references to the outside world (“hang on, my dog is barking.”) Speech is, in some ways, even worse — nothing like the screech of a petulant 10-year-old (or the sound of a toilet flushing in the background) to disturb the illusion of fantasy.

Outside the context of self-policed, dedicated role-playing servers, this may be impossible to “fix”. I put “fix” in quotes because it’s unclear that this is a problem of any real significance — it’s quite possible that the majority of potential players really don’t miss the opportunity to role-play more deeply, even in the “perfect” environment for it. But my gut tells me that, at a bare minimum, there’s room for something more than what’s available today.

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Circuit City is dipping its toes into used game sales. Didn’t work out for Best Buy; I’ll be curious to see if it works out for CC. Nickelodeon’s ME:TV, airing from 5pm to 6pm, will showcase original user-generated content uploaded … Continue reading

Console != Highlander

Next-Gen recently published an editorial entitled The Road to a Universal Platform which (to be blunt) rejected one naive assertion about the fate of the console with an equally naive (if well-intentioned) proposal to the industry. Let’s dive right in:

David Jaffe recently came under some criticism for a few statements to consumer website 1UP about his future visions of the game industry. The big headline, repeated across the Internet for a day or two, was “Ten years from now there will be one console”.

Like there’s one computer processor? (AMD vs Intel) Or one brand of cola? (Coke vs Pepsi) Or one consumer operating system? (Mac vs Windows) Etc…

There won’t be “one console” anytime soon because market forces won’t tolerate the existence of a single player in this space — not as long as “consoles” are defined as they are today. The market opportunity is simply too great for potential competitors to ignore. And of course, there are the social and legal dimensions to this.

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Gamasutra Interview

Gamasutra just published an interview with me. Any complaints about my responses? ;-)

Some great news: researchers have found that people who played action video games for a few hours a day over the course of a month improved their vision by 20%. And here I was, worrying about my eyes! SCE’s UK … Continue reading

MMORPGs: For Love or Money?

Lots of interesting news this past week about real money transactions (RMT) in MMORPGs. I’ll get into specifics shortly, but first, I encourage you to view the following information through this lens: are traditional MMORPGs first and foremost a game, or first and foremost a social networking service? (And assuming you think the distinction is even meaningful, what bearing does your answer have on RMT, user-generated content, cross-cultural communication, and “virtual property rights” in these games?)

For-profit power-leveling

First, from Raph Koster’s blog, a look at the power-leveling industry. As Raph points out, the average market value of a WoW level is $8, and an hour of WoW play is worth under 75 cents. Clearly not enough to turn most US citizens into WoW entrepreneurs, but certainly enough to keep inspiring “level farms” in China. What I found more interesting was a comment by Raph outside the article:

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The times/locations for my GDC sessions were just announced. I hope some of you will have the opportunity to attend and say hello afterwards.  :-) Session: Sharing Control Time/Location: 10:30am Friday, March 9, 2007, Room: 41 Session Description: This year’s … Continue reading

Bravo to Linden Labs for recognizing an opportunity to build goodwill and actually benefit from unthreatening parody exposure (the Get a First Life campaign). Far too many companies would have instinctively reacted with lawyers and threats. Henry writes a very … Continue reading

Tastes Like Chicken

(Writing this from Amsterdam, where I’m attending the Casuality Conference.)

It’s going to take forever to digest all the notes I took on this trip to China. I spent the vast majority of my time meeting with developers, participating in an internal MSFT conference, and visiting gaming sites to learn more about them (arcades, internet cafes, etc.)

However, it wasn’t all work. I won’t bore you with my photos of the Forbidden City in Beijing or the famous gardens in Shanghai; if you’re curious about those places, you’ll find a million better photos online. This, however, is one photo you won’t find anywhere else: me making a fool of myself. (Actually, there are a great many such photos… just not set in China.)

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Gray Market

While in Beijing, I visited the “gray market” in order to learn more about video game piracy in China. I’m not sure what I expected… something between an official street market in New York and those guys near Times Square who try to sell you DVD ripoffs (and who pack up their stuff the instant they spot a cop.) I couldn’t have been farther off the mark.

The gray market in Beijing is nothing less than a clean, very commercial, very visible shopping complex. It’s brimming with small stores (one might call them fancy “stalls”), each staffed by several people. The stores have no visible brand, advertising, or sales strategy to differentiate themselves from one another. They don’t need to — there are more than enough customers to go around.

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