I don’t usually post quick one-offs, but this is worth it. Welcome to one of the most foolish PR moves in the history of the video game industry. Followed by an understandably quick (and rather humiliating) reversal.
Can’t claim I’m posting this for purely innocent reasons (I have a competitive streak a mile wide) — but I do honestly believe that this is an excellent example of a big corporation being completely out of touch with the rules of the blogosphere.
Want a lesson in handling a potentially negative situation on the Internet in the appropriate manner? See Linden Lab’s handling of the “First Life” campaign.