About Me
Name: David Edery
Location: Kirkland, WA
Bio: CEO of Spry Fox, a game development studio focused on making the world a happier place. Our games include Steambirds, Triple Town, Panda Poet & Realm of the Mad God.
Full biography & contact infoMy book, “Changing the Game”

Press reviews can be found here
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Category Archives: Articles of Interest
A list of the various problems that can emerge when you employ the 3rd party offer revenue mechanisms that are becoming increasingly popular in F2P games. Nexon’s revenues were up 35% year-over-year — looks like their international expansion is going … Continue reading
How far can you get by cynically cloning and heavily marketing a successful Facebook game? FarmVille, Zynga’s FarmTown knockoff, now has 30m monthly active users. Zynga itself has 93m monthly players across all its games. Some clever cross-promotion: Microsoft is … Continue reading
Gamasutra estimates that July was the biggest month in XBLA history (and August seems likely to match or even exceed July, thanks to Summer of Arcade.) Some notables: Secret of Monkey Island: SE is estimated to have sold more units … Continue reading
I can’t believe it’s been a month since I’ve had time to post anything of substance!! Get ready for a big heaping pile of articles-of-interest, some fresh, some not-so-fresh: Some statistics about F2P game Domain of Heroes. Interesting to see … Continue reading
Microtransaction-based games find their way to Twitter. Oh, btw, I have a twitter account now (though I still have mixed feelings about the service.) Username: djedery. For those of you just starting to develop an interest in Facebook games, check … Continue reading
Check out ARhrrrr, an augmented reality mobile phone game prototype that takes a real-world map and uses a mobile phone’s camera to bring it to life — pardon the pun — with zombies. Sony has revealed that it is increasing … Continue reading
A couple weeks ago Facebook launched “Pay with Facebook” — functionality that enables users to make purchases within 3rd party applications using credit cards or, of course, Facebook credits. Yet another move that makes Facebook’s 200m+ users that much more … Continue reading
Just cranking out one last AoI before the impending avalanche of E3 news necessitates the next one… Researchers have studied the relationship between in-game violence and player enjoyment. (Example: in one experiment, they exposed people to two versions of Half-Life … Continue reading
iPhone apps and games have earned Apple just $20 to $45 million, according to rough estimates by Jeremy Liew. (Of course, Apple doesn’t care because the app store is more of a marketing tool for the iPhone than anything else, … Continue reading
My “Changing the Game” co-author, Ethan, was one of several individuals who worked on Celebrity Calamity, a casual game that teaches important personal financial lessons through roleplay as the business manager of a virtual celebrity. Testers who played Celebrity Calamity … Continue reading