David Edery is Manager of Fuzbi, an independent consulting firm focused on the business and design of digitally-distributed and online games, and CEO of Spry Fox, a game development studio focused on making the world a happier place. David is also a director on the board of the International Game Developers Association (IGDA), and a research affiliate of the MIT Comparative Media Studies Program (MIT CMS). Previously, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and the MIT CMS Program’s Associate Director for Special Projects before Microsoft.
David is also the co-author of Changing the Game: How Video Games are Transforming the Future of Business – a review of the ways that games are helping companies to connect with customers, to attract, train, and motivate employees, and to boost their productivity. Notable press reviews can be found here.
David received his MBA from the MIT Sloan School of Management, where he concentrated on marketing and entrepreneurship. Prior to receiving his MBA, David worked as a software engineer and founded a successful software development and consulting firm. Last but not least, a long time ago in a place far, far away, David received his BA in English Literature from Brandeis University. (Who says English majors can’t be good engineers, or good businesspeople for that matter?)
My Book:
(Oct 2008)Published Articles:
- My guest-posts on the Freakonomics (New York Times) blog
- Reverse Product Placement in Virtual Worlds (Harvard Business Review)
Speaking History (partial list):
- IGDA Leadership Forum, November 2008. MBA Lessons, Applied to the Game Industry
- Brands and Games, March 2009. Keynote: Rethinking the Impact and the Potential of Brands in Games
- Develop Conference, July 2009. Keynote: How Digital Distribution Changes Everything. Maybe.
- Digital Distribution Summit, September 2009. Keynote: An Indie Guide to Console Game Digital Distribution.
- Game Developers Conference, March 2010. Digital Distribution: How to deal with the parts that suck and capitalize on everything else.
- Casual Connect, July 2010. Building and maintaining the right studio culture.
- IGDA Summit, October 2011. Understanding Platforms (Panel).
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