David Edery is Manager and Principal of Fuzbi, an independent consulting firm focused on the business and design of digitally-distributed games, a director on the board of the International Game Developers Association (IGDA), and a research affiliate of the MIT Comparative Media Studies Program (MIT CMS). Prior to founding Fuzbi, David was the Worldwide Games Portfolio Manager for Microsoft’s Xbox Live Arcade service, and the MIT CMS Program’s Associate Director for Special Projects before Microsoft.

David is also the co-author of Changing the Game: How Video Games are Transforming the Future of Business – a review of the ways that games are helping companies to connect with customers, to attract, train, and motivate employees, and to boost their productivity. Notable press reviews can be found here.

David received his MBA from the MIT Sloan School of Management, where he concentrated on marketing and entrepreneurship. Prior to receiving his MBA, David worked as a software engineer and founded a successful software development and consulting firm. Last but not least, a long time ago in a place far, far away, David received his BA in English Literature from Brandeis University. (Who says English majors can’t be good engineers, or good businesspeople for that matter?)

My Book:

• Changing the Game: How Video Games are Transforming the Future of Business (Oct 2008)

Published Articles:

• My guest-posts on the Freakonomics (New York Times) blog
• Reverse Product Placement in Virtual Worlds (Harvard Business Review)

Speaking History (partial list):

• Games for Health Conference, Sept 2005. “Cyclescore: Lessons Learned”
• Economics of Open Content Conference @ MIT, January 2006. “Games and User-Generated Content”
• Game Marketing Conference, March 2006. “Blogs, Forums and Developers”
• Austin Game Conference, September 2006. “Digital Distribution Revolution”
• Game Developers Conference, March 2007. “Sharing Control” & “PC Gaming in an Age of Connected Consoles”
• Lyon GDC, December 2007. “Competing With Free”
• Game Developers Conference, February 2008. “Advertising & Games – Opportunities, Pitfalls, and Competition”
• Nordic Game Conference, May 2008. “Mass Effect – The Game Industry’s Turn to Casual”
• Ontario Game Summit, October 2008. “Keynote: Changing the Game”
• IGDA Leadership Forum, November 2008. “MBA Lessons, Applied to the Game Industry“
• Brands and Games, March 2009. “Keynote: Rethinking the Impact and the Potential of Brands in Games”
• Game Developers Conference, March 2009. “MBA Lessons, Applied to the Game Industry” (repeat of IGDA lecture)
• LOGIN Conference, May 2009. “Online Games 2014: Twelve Spoilers for the Future”
• Develop Conference, July 2009. “Keynote: How Digital Distribution Changes Everything. Maybe.”
• Digital Distribution Summit, September 2009. “Keynote: An Indie Guide to Console Game Digital Distribution.”
• IGDA Leadership Forum, November 2009. “MBA Lessons, Part 2 (on company culture; hiring and retaining employees)”
• Montreal International Game Summit, November 2009. “MBA Lessons, Part 2 (repeat of IGDA lecture)”
• Game Developers Conference, March 2010. “Digital Distribution: How to deal with the parts that suck and capitalize on everything else.

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